Talk about theory -- Mapping the territory: seven traditions in the field of communication theory -- Weighing the words of Ernest Bormann's symbolic conversion theory -- Symbolic interactionism of George Herbert Mead -- Coordinated management of meaning (CMM) of W. Barnett Pearce & Vernon Cronen -- Expectancy violations theory of Judee Burgoon -- Interpersonal deception theory of David Buller and Judee Burgoon -- Constructivism of Jesse Delia -- Social penetration theory of Irwin Altman & Dalmas Taylor -- Uncertainty reduction theory of Charles Berger -- Relational dialectics of Leslie Baxter & Barbara Montgomery -- The interactional view of Paul Watzlawick -- Social judgment theory of Muzafer Sherif -- Elaboration likelihood model of Richard Petty & John Cacioppo -- Cognitive dissonance theory of Leon Festinger -- Functional perspective on group decision making of Randy Hirokawa & Dennis Gouran -- Adaptive structuration theory of Marshall Scott Poole -- Information systems approach to organizations of Karl Weick -- Cultural approach to organizations of Clifford Geertz & Michael Pacanowsky -- Critical theory of communication approach to organizations of Stanley Deetz -- The Rhetoric of Aristotle -- Dramatism of Kenneth Burke -- Narrative paradigm of Walter Fisher -- Technological determinism of Marshall McLuhan -- Semiotics of Roland Barthes -- Cultural studies of Stuart Hall -- Cultivation theory of George Gerbner -- Agenda-setting theory of Maxwell McCombs & Donald Shaw -- The media equation of Byron Reeves & Clifford Nass -- Anxiety/uncertainty management theory of William Gudykunst -- Face-negotiation theory of Stella Ting-Toomey -- Speech codes theory (the ethnography of communication) of Gerry Philipsen -- Genderlect styles of Deborah Tannen -- Standpoint theory of Sandra Harding & Julia T. Wood -- Muted group theory of Cheris Kramarae -- Order out of chaos.