Research methods for business students
Title:
Research methods for business students
Author:
Saunders, M. N. K.
ISBN:
9780273658047
Personal Author:
Edition:
3rd ed.
Publication Information:
Harlow, England ; New York : Prentice Hall, 2003.
Physical Description:
xviii, 504 p. : ill. ; 25 cm.
Contents:
1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill -- 2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill -- 3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins -- Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill -- 4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill -- 5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill -- 6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill -- 7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill -- 8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill -- 9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill -- 10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill -- 11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy -- Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill -- 12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 12: Paying for competence at Investco? -- 13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 13: Amina's story -- App. 1. Example research project titles -- App. 2. Systems of referencing -- App. 3. Calculating the minimum sample size -- App. 4. Random sampling numbers -- App. 5. Guidelines for non-discriminatory language.
Abstract:
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.