Essentials of marketing research : an applied orientation

Title:

Essentials of marketing research : an applied orientation

Author:

Malhotra, Naresh K.

ISBN:

9781741032215

Publication Information:

Frenchs Forest, NSW. : Pearson Education, c2004.

Physical Description:

xvi, 418 p. : ill. ; 26 cm.

General Note:

Includes index.

Summarised version of the 2nd ed. of the same title published in 2002.

Subject Term:

Added Author:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015749704	658.83 M249E 2004	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015709070	658.83 M249E 2004	3	Searching... Unknown