Branded nation : the marketing of megachurch, college, inc., and museumworld

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Title:

Author:

Twitchell, James B., 1943-

ISBN:

9780743243469

Personal Author:

Twitchell, James B., 1943-

Publication Information:

New York : Simon & Schuster, 2004.

Physical Description:

327 pages : illustrations ; 25 cm

Contents:

Branding 101 : Marketing stories in a culture of consumption -- One market under God : the churching of brands -- School daze : Higher Ed, Inc., in an age of branding -- Museumworld : The art of branding art -- When all business is show business, what's next?

Abstract:

A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.

Subject Term:

Branding (Marketing) -- United States.

Brand name products -- Social aspects -- United States.

Church marketing -- United States.

Education -- Marketing.

Museums -- Marketing.

Geographic Term:

Electronic Access:

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGCT	1:GEN-BOOK	000039688	658.827 TWI	1	Searching... Unknown

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Summary

Twitchell performs a trenchant and witty social analysis of how branding has permeated, reshaped, and perhaps reinvigorated high culture, from religion to higher education to the art world. 50 illustrations throughout.