Basic marketing research

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Title:

Author:

Churchill, Gilbert A.

ISBN:

9780324305418

9780324361025

Personal Author:

Churchill, Gilbert A.

Edition:

6th ed.

Publication Information:

Mason, Ohio : Thomson/South-Western, c2007 [i.e. 2006]

Physical Description:

xxv, 593 p. : ill. ; 28 cm.

Subject Term:

Marketing research.

Added Author:

Brown, Tom J.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020376576	658.83 C563B 2006	1	Searching... Unknown

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

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