Title:
Marketing : the core
Author:
Kerin, Roger A.
ISBN:
9780072999891
9780073215747
Personal Author:
Edition:
2nd ed.
Publication Information:
Boston, Mass. : McGraw-Hill/Irwin, c2007.
Physical Description:
xxxiii, 425, G5, cm16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cm.
Subject Term:
Electronic Access:
Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.htmlPublisher description http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html