Global communication : theories, stakeholders, and trends

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Title:

Global communication : theories, stakeholders, and trends

Author:

McPhail, Thomas L.

ISBN:

9781444330304

Personal Author:

McPhail, Thomas L.

Edition:

3rd ed.

Publication Information:

Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2010.

Physical Description:

xiv, 400 p. : ill. ; 25 cm.

General Note:

Previous ed.: Malden, Mass.; Oxford: Blackwell, 2006.

Formerly CIP.

Contents:

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.

Subject Term:

Communication, International.

Communication -- International cooperation.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025450053	302.2 M172G 2010	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025462181	302.2 M172G 2010	2	Searching... Unknown

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Summary

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media