Public relations campaigns and portfolio building

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Title:

Public relations campaigns and portfolio building

Author:

Puglisi, Gemma R.

ISBN:

9780205824106

Personal Author:

Puglisi, Gemma R.

Publication Information:

Upper Saddle River, NJ : Allyn & Bacon, c2012.

Physical Description:

xiii, 100 p. : ill. ; 23 cm.

Contents:

Back to basics -- How to find the perfect client...or how they find you -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint : how are your deliverables coming along? -- The final presentation : your hard work comes together -- Case studies.

Subject Term:

Public relations.

Employment portfolios.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025562824	659.2 P978P 2012	1	Searching... Unknown

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Summary

The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign.

Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause.