Strategic marketing
Title:
Strategic marketing
Author:
Wiid, JA
ISBN:
9781485130826
Publication Information:
Cape Town, South Africa : Juta, ©2020.
Physical Description:
x, 489 pages : illustrations ; 24 cm
Contents:
1.OverView of Strategic marketing -- 2.Ananlysis of the external marketing or business environment --3.Customer analysis --4.Market analysis --5.Analysisi Competitors-- 6.Internal environmental analysisi -- 7.Marketing strategy and metrics