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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story
Available: Copies:
2. 
Cover image for Exploring public relations
Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
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