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Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Available: Copies:

Bottom-up marketing

Ries, Al.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

Digital advertising

Gowpall, Yathika.

Format:

Books

Publication Date

2024

Available: Copies:

Marketing communications

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Available: Copies:

Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Available: Copies:

Digital storytelling for brands

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Available: Copies:

Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Available: Copies:

10.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Available: Copies:

11.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Available: Copies:

12.

Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Available: Copies:

13.

Advertising & IMC : principles & practice

Moriarty, Sandra E. (Sandra Ernst), author.

Format:

Books

Publication Date

2019

Available: Copies:

14.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Available: Copies:

15.

Advertising creative : strategy, copy, design

Altstiel, Tom, author.

Format:

Books

Publication Date

2017

Available: Copies:

16.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.), author.

Format:

Books

Publication Date

2016

Available: Copies:

17.

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Available: Copies:

18.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Available: Copies:

19.

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Available: Copies:

20.

The concise encyclopedia of communication

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2015

Available: Copies:

21.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Available: Copies:

22.

Marketing communications

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Available: Copies:

23.

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

24.

Gender stereotypes : relooking at the representation of women in print publications

Qacha, Mamokhoebi Fidelis.

Format:

Manuscript

Publication Date

2015

Available: Copies:

25.

A comparative study between native advertising and display advertising on CNBCAfrica.com

Boshoff, L.

Format:

Manuscript

Publication Date

2015

Available: Copies:

26.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Available: Copies:

27.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Available: Copies:

28.

Adversperience : the convergence of advertising and experiential marketing

Gallucci, Nicole.

Format:

Books

Publication Date

2014

Available: Copies:

29.

The annual 2013/14 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Available: Copies:

30.

Controversies in contemporary advertising

Sheehan, Kim.

Format:

Books

Publication Date

2014

Available: Copies:

31.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Available: Copies:

32.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Available: Copies:

33.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Available: Copies:

34.

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Available: Copies:

35.

Contemporary advertising and integrated marketing communications

Arens, William F.

Format:

Books

Publication Date

2013

Available: Copies:

36.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Available: Copies:

37.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Available: Copies:

38.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Available: Copies:

39.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Available: Copies:

40.

The annual 2011/12 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Available: Copies:

41.

The annual 2012/13 : advertising, media, marketing and branding.

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Available: Copies:

42.

Design entrepreneurs 'agents of change'

Lavender, Jonathan.

Format:

Manuscript

Publication Date

2012

Available: Copies:

43.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Available: Copies:

44.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Available: Copies:

45.

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Available: Copies:

46.

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Available: Copies:

47.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Available: Copies:

48.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Available: Copies:

49.

Marketing your own business

Baptiste, Annie.

Format:

Books

Publication Date

2011

Available: Copies:

50.

The annual 2010/11 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Available: Copies:

51.

The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Available: Copies:

52.

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Available: Copies:

53.

Comparison of narrative advertising and mere product placing

Van Vuuren, Mariken Jansen.

Format:

Manuscript

Publication Date

2011

Available: Copies:

54.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Available: Copies:

55.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Available: Copies:

56.

The annual 2009/10 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2010

Available: Copies:

57.

Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Available: Copies:

58.

Persuasive advertising : evidence-based principles

Armstrong, Jon Scott, 1937-

Format:

Books

Publication Date

2010

Available: Copies:

59.

Manager's guide to marketing, advertising, and publicity

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Available: Copies:

60.

Advertising creative : strategy, copy + design

Altstiel, Tom.

Format:

Books

Publication Date

2010

Available: Copies:

61.

Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Available: Copies:

62.

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Available: Copies:

63.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Available: Copies:

64.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Available: Copies:

65.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Available: Copies:

66.

The copy workshop workbook

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Available: Copies:

67.

Advertising next : 150 winning campaigns for the new communications age

Himpe, Tom.

Format:

Books

Publication Date

2009

Available: Copies:

68.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2009

Available: Copies:

69.

The next evolution of marketing : connect with your customers by marketing with meaning

Gilbreath, Bob.

Format:

Books

Publication Date

2009

Available: Copies:

70.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Available: Copies:

71.

Library of advertising

Johnson, Axel Petrus, 1875-

Format:

Books

Publication Date

2009 1913

Available: Copies:

72.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2008

Available: Copies:

73.

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Available: Copies:

74.

Principles of advertising & IMC

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Available: Copies:

75.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Available: Copies:

76.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Available: Copies:

77.

The art of client service

Solomon, Robert.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html

Format:

Books

Publication Date

2008

Available: Copies:

78.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Available: Copies:

79.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Available: Copies:

80.

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Available: Copies:

81.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Available: Copies:

82.

Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Available: Copies:

83.

MadScam : kick-ass advertising without the Madison Avenue price tag

Parker, George, 1937-

Format:

Books

Publication Date

2007

Available: Copies:

84.

Advertising for dummies

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Available: Copies:

85.

There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Available: Copies:

86.

Essentials of contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html

Format:

Books

Publication Date

2007 2006

Available: Copies:

87.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Available: Copies:

88.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Available: Copies:

89.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Available: Copies:

90.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Available: Copies:

91.

Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Available: Copies:

92.

The annual 2007 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2006

Available: Copies:

93.

Apples, insights and mad inventors : an entertaining analysis of modern marketing

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Available: Copies:

94.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Available: Copies:

95.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Available: Copies:

96.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Available: Copies:

97.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

Format:

Books

Publication Date

2006

Available: Copies:

98.

Advertising now.print

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Available: Copies:

99.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Available: Copies:

100.

Kiss & sell : writing for advertising

Sawyer, Robert.

Format:

Books

Publication Date

2005

Available: Copies:

101.

Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Available: Copies:

102.

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2005 2004

Available: Copies:

103.

Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Available: Copies:

104.

Advertising as multilingual communication

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Available: Copies:

105.

Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Available: Copies:

106.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Available: Copies:

107.

Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2005

Available: Copies:

108.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Available: Copies:

109.

The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Available: Copies:

110.

The practice of advertising

Mackay, Adrian.

Format:

Books

Publication Date

2005

Available: Copies:

111.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Available: Copies:

112.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Available: Copies:

113.

Controversies in contemporary advertising

Sheehan, Kim Bartel.

Format:

Books

Publication Date

2004

Available: Copies:

114.

Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Available: Copies:

115.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Available: Copies:

116.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Available: Copies:

117.

Visual creativity : inspirational ideas for advertising, animation and digital design

Pricken, Mario.

Format:

Books

Publication Date

2004

Available: Copies:

118.

The one show : advertising's best print, design, radio and TV. Volume 26.

Smith, Bob.

Format:

Books

Publication Date

2004

Available: Copies:

119.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Available: Copies:

120.

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Available: Copies:

121.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Available: Copies:

122.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Available: Copies:

123.

Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Available: Copies:

124.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Available: Copies:

125.

The end of advertising as we know it

Zyman, Sergio.

Format:

Books

Publication Date

2003 2002

Available: Copies:

126.

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
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Format:

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Publication Date

2003

Available: Copies:

127.

Integrated marketing communication

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Available: Copies:

128.

How to advertise

Roman, Kenneth.

Format:

Books

Publication Date

2003

Available: Copies:

129.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

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Publication Date

2002

Available: Copies:

130.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2002

Available: Copies:

131.

The ultimate secrets of advertising

Jones, John Philip.

Format:

Books

Publication Date

2002

Available: Copies:

132.

Integrated advertising, promotion, and marketing communication

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Available: Copies:

133.

Age of propaganda : the everyday use and abuse of persuasion

Pratkanis, Anthony R.

Format:

Books

Publication Date

2002

Available: Copies:

134.

The end of advertising as we know it

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
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Books

Publication Date

2002

Available: Copies:

135.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
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Books

Publication Date

2002

Available: Copies:

136.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Available: Copies:

137.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Available: Copies:

138.

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Available: Copies:

139.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Available: Copies:

140.

Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
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Books

Publication Date

2001

Available: Copies:

141.

Creative strategy in advertising

Jewler, A. Jerome.

Format:

Books

Publication Date

2001

Available: Copies:

142.

Advertising : a framework

Lane, W. Ronald, 1940-

Format:

Books

Publication Date

2001

Available: Copies:

143.

No-copy advertising

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2001

Available: Copies:

144.

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2000

Available: Copies:

145.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

2000 1999

Available: Copies:

146.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2000 1999

Available: Copies:

147.

The interplay of influence : news, advertising, politics, and the mass media

Jamieson, Kathleen Hall.

Format:

Books

Publication Date

2000

Available: Copies:

148.

Advertising

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Available: Copies:

149.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Available: Copies:

150.

Creative company : how St. Luke's became "the ad agency to end all ad agencies"

Law, Andy, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
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Publication Date

1999

Available: Copies:

151.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

Weinreich, Len.

Format:

Books

Publication Date

1999

Available: Copies:

152.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Available: Copies:

153.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Available: Copies:

154.

Advertising principles : choice, challenge, change

Vanden Bergh, Bruce G.

Format:

Books

Publication Date

1999

Available: Copies:

155.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Available: Copies:

156.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
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Publication Date

1999

Available: Copies:

157.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

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Books

Publication Date

1998 1997

Available: Copies:

158.

How advertising works : the role of research

Jones, John Philip.

Format:

Books

Publication Date

1998

Available: Copies:

159.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Available: Copies:

160.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Available: Copies:

161.

Advertising in South Africa

Brewer, Chris.

Format:

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1998

Available: Copies:

162.

Pocket advertising

Marshall, Caroline.

Format:

Books

Publication Date

1998

Available: Copies:

163.

The 77th Art directors annual

Wolff, Laetitia.

Format:

Electronic Resources

Publication Date

1998

Available: Copies:

164.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
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Inhaltsverzeichnis Under the radar

Format:

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Publication Date

1998

Available: Copies:

165.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
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Publication Date

1997

Available: Copies:

166.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Available: Copies:

167.

Best ads : humour in advertising

Saunders, Dave, author

Format:

Books

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1997

Available: Copies:

168.

The South African advertising book : make the other half work too

Sinclair, Roger.

Format:

Books

Publication Date

1997

Available: Copies:

169.

Marketing advantage your public relations image.

Riddle, Carolyn.

Format:

Video cassette

Publication Date

1997

Available: Copies:

170.

Introduction to communication. Course Book 7, Speech communication, public relations and advertising

Angelopoulo, G. C.

Format:

Books

Publication Date

1996

Available: Copies:

171.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Available: Copies:

172.

How to get ideas

Foster, Jack, 1930-

Format:

Books

Publication Date

1996

Available: Copies:

173.

Ogilvy on advertising

Ogilvy, David, 1911-1999.

Format:

Books

Publication Date

1995 1983

Available: Copies:

174.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Available: Copies:

175.

Advertising : concept and copy

Felton, George, 1947-

Table of contents http://www.gbv.de/dms/bowker/toc/9780131896550.pdf

Format:

Books

Publication Date

1994

Available: Copies:

176.

Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Available: Copies:

177.

The South African advertising book : make the other half work too

Sinclair, Roger.

Format:

Books

Publication Date

1993

Available: Copies:

178.

Decoding advertisements : ideology and meaning in advertising

Williamson, Judith, 1954-

Format:

Books

Publication Date

1993 1978

Available: Copies:

179.

Which ad pulled best? : 50 case histories on how to write and design ads that work

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1993

Available: Copies:

180.

Contemporary advertising

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Available: Copies:

181.

Profit from effective advertising

Koekemoer, Ludi.

Format:

Books

Publication Date

1991

Available: Copies:

182.

Promotional strategy : managing the marketing communications process

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

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Books

Publication Date

1991

Available: Copies:

183.

Advertising : its role in modern marketing

Dunn, S. Watson (Samuel Watson), 1918-1997.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Table of contents http://www.gbv.de/dms/hbz/toc/ht003558167.pdf
Inhaltsverzeichnis Advertising

Format:

Books

Publication Date

1990

Available: Copies:

184.

How to make your advertising twice as effective at half the cost

Lewis, Herschell Gordon, 1926-2016.

Format:

Books

Publication Date

1990

Available: Copies:

185.

Communication in the Third World : seizing advertising opportunities in the 1990s

Green, Nick.

Format:

Books

Publication Date

1990

Available: Copies:

186.

Issues in advertising

Reekie, W. Duncan.

Format:

Books

Publication Date

1988

Available: Copies:

187.

The want makers : lifting the lid off the world advertising industry : how they make you buy

Clark, Eric, 1937-

Format:

Books

Publication Date

1988

Available: Copies:

188.

Advertising, concepts and strategies

Berkman, Harold W.

Format:

Books

Publication Date

1987

Available: Copies:

189.

Advertising : its role in modern marketing

Dunn, S. Watson (Samuel Watson), 1918-1997.

Format:

Books

Publication Date

1986

Available: Copies:

190.

Creative advertising : theory and practice

Moriarty, Sandra E. (Sandra Ernst)

Format:

Books

Publication Date

1986

Available: Copies:

191.

The creative advertising of France : no. 2

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Available: Copies:

192.

Ogilvy on advertising

Ogilvy, David, 1911-1999.

Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html

Format:

Books

Publication Date

1985 1983

Available: Copies:

193.

Advertising

Mandell, Maurice I.

Format:

Books

Publication Date

1984

Available: Copies:

194.

Advertising

Wright, John Sherman, 1920-

Format:

Books

Publication Date

1982

Available: Copies:

195.

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Available: Copies:

196.

Cases in advertising

Weilbacher, William M.

Format:

Books

Publication Date

1981

Available: Copies:

197.

Promotional strategy

Engel, James F.

Format:

Books

Publication Date

1975

Available: Copies:

198.

Tested advertising methods.

Caples, John.

Format:

Books

Publication Date

1974

Available: Copies:

199.

The elementary laws of advertising and how to use them

Bunting, Henry Stanhope, 1869-1948.

Format:

Books

Publication Date

1913

Available: Copies:

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Art & Industry Biennial Trust.

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Augustine, Dan, author.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Institute of Practitioners in Advertising.

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One Club for Art & Copy (New York, N.Y.)

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PBS Distribution (Firm)

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(3)

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(3)

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(2)

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(2)

(2)

(2)

(2)

(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

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(2)

-- Publicity.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Nineteen sixties.

(1)

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(1)

Nonfiction television programs.

(1)

(1)

(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

(1)

Publicité - Histoire.

(1)

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(1)

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(1)

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(1)

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(1)

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