IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
99 Results Found Subscribe to search results
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
Print
1. 
Cover image for Promo 2
Promo 2
Promo 2
by 
O'Guinn, Thomas.
Format: 
Books
Publication Date 
2013
Excerpt: 
Promo 2 / O'Guinn, Thomas.
Available: Copies:
2. 
Cover image for The creative advertising of France : no. 2
The creative advertising of France : no. 2
The creative advertising of France : no. 2
by 
Cabinet STRATEGIES! (Cameroon)
Format: 
Books
Publication Date 
1986
Excerpt: 
The creative advertising of France : no. 2 / Cabinet STRATEGIES! (Cameroon)
Available: Copies:
3. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Available: Copies:
4. 
Cover image for Bottom-up marketing
Bottom-up marketing
by 
Ries, Al.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
2
Available: Copies:
5. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
2
Available: Copies:
6. 
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
2
Available: Copies:
7. 
Cover image for Digital storytelling for brands
Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
2
Available: Copies:
8. 
Cover image for Marketing communications
Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
2
Available: Copies:
9. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
2
Available: Copies:
10. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
1. Introduction to the Theory of Strategic Communication -- 2. Careers in Strategic Communication
Available: Copies:
11. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
2
Available: Copies:
13. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
2
Available: Copies:
15. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
1. The world of advertising and integrated brand promotion -- 2. The structure of the advertising
Available: Copies:
17. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
2
Available: Copies:
18. 
Cover image for Gender stereotypes : relooking at the representation of women in print publications
Gender stereotypes : relooking at the representation of women in print publications
Gender stereotypes : relooking at the representation of women in print publications
by 
Qacha, Mamokhoebi Fidelis.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
XX(18860.2)
Available: Copies:
19. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
2; From Things to Thrills. Chapter 3; The Rise of Electronic Danse Music. Chapter 4; Access over
Available: Copies:
20. 
Cover image for The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2014
Excerpt: 
2
Available: Copies:
21. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
naming, and intellectual property issues -- Environmental, regulatory, and ethical issues -- pt. 2
Available: Copies:
22. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Chapter 1. Integrated marketing communication : past, present and future -- Chapter 2. Marketing
Available: Copies:
23. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play
Available: Copies:
24. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand
Available: Copies:
25. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
2
Available: Copies:
26. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
27. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
28. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: 
Books
Publication Date 
2012
Excerpt: 
Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled
Available: Copies:
29. 
Cover image for The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
30. 
Cover image for The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
31. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
. 2 Critique in Action -- ch. 6 AdAlliances: Your Partners in Creating Great Advertising -- The Dance
Available: Copies:
33. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
34. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
development of advertising in Australia and New Zealand -- 2. Integrated marketing communication: how
Available: Copies:
35. 
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
2
Available: Copies:
36. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
2
Available: Copies:
37. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
2
Available: Copies:
38. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
39. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
40. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
41. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
42. 
Cover image for The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
2
Available: Copies:
43. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
2
Available: Copies:
44. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications Chapter 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Program Situation
Available: Copies:
45. 
Cover image for Library of advertising
Library of advertising
Library of advertising
by 
Johnson, Axel Petrus, 1875-
Format: 
Books
Publication Date 
2009 1913
Excerpt: 
v. 1. Fundamental principles, advertising mediums -- v. 2. Methods of appeal, outdoor, street car
Available: Copies:
47. 
Cover image for The art of client service
The art of client service
The art of client service
by 
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
2
Available: Copies:
48. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 2.04. Without words -- 2.05. Mixing and matching -- 2.06. Compare and contrast -- 2.07. Repetition
Available: Copies:
49. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The Blank Page -- 1. About The Title -- Case History: Total Cereal -- 2. The Power Of An Idea
Available: Copies:
50. 
Cover image for The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2007
Excerpt: 
2
Available: Copies:
51. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
658.8/2 S556A 2007
Available: Copies:
52. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing communications -- 2. The role of imc in the marketing process -- Part Two. Integrated marketing
Available: Copies:
54. 
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
55. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
2
Available: Copies:
56. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
1. Introduction to advertising -- 2. Advertising's role in marketing -- 3. Advertising and society
Available: Copies:
57. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
58. 
Cover image for Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
59. 
Cover image for Advertising now.print
Advertising now.print
Advertising now.print
by 
Wiedemann, Julius.
Inhaltsverzeichnis
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2006
Excerpt: 
<a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line
Available: Copies:
60. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
pt. I. Getting started in marketing -- 1. A helicopter view of the marketing process -- 2. All
Available: Copies:
61. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Day 1. The guerrilla marketing mindset -- Day 2. The purpose of your marketing -- Day 3
Available: Copies:
62. 
Cover image for Advertising as multilingual communication
Advertising as multilingual communication
Advertising as multilingual communication
by 
Kelly-Holmes, Helen, 1968-
Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Format: 
Books
Publication Date 
2005
Excerpt: 
1. Defining multilingualism in a market context -- 2. Foreign languages in advertising discourse
Available: Copies:
63. 
Cover image for Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: 
Books
Publication Date 
2005
Excerpt: 
659.2 T243S 2005
Available: Copies:
65. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
2
Available: Copies:
67. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
2
Available: Copies:
68. 
Cover image for Controversies in contemporary advertising
Controversies in contemporary advertising
Controversies in contemporary advertising
by 
Sheehan, Kim Bartel.
Format: 
Books
Publication Date 
2004
Excerpt: 
1. Advertising, Its Supporters, and Its Critics -- 2. Are Goods Bad? Living in a Consumer Culture
Available: Copies:
69. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing Communications -- Ch. 2. The Role of IMC in the Marketing Process -- PT. 2. INTEGRATED MARKETING
Available: Copies:
70. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- 2. Sweet, secret workings of advertising -- Myths about advertising effectiveness -- Truth about
Available: Copies:
71. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
2
Available: Copies:
73. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2
Available: Copies:
74. 
Cover image for The end of advertising as we know it
The end of advertising as we know it
The end of advertising as we know it
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
2
Available: Copies:
77. 
Cover image for The advertising handbook
The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format: 
Books
Publication Date 
2002
Excerpt: 
=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising
Available: Copies:
79. 
Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
2
Available: Copies:
81. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
's Marketing? 2. What Marketers Need Today -- pt. II. Getting Attention in a Crowded Room: The Techniques of
Available: Copies:
82. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Excerpt: 
2
Available: Copies:
83. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
2
Available: Copies:
85. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Pt. I. Advertising Foundations and Environment. 1. Introduction to Advertising. 2. Advertising and
Available: Copies:
86. 
Cover image for Advertising principles : choice, challenge, change
Advertising principles : choice, challenge, change
Advertising principles : choice, challenge, change
by 
Vanden Bergh, Bruce G.
Format: 
Books
Publication Date 
1999
Excerpt: 
2
Available: Copies:
87. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
Step 1. Revelation -- Step 2. The cult -- Step 3. Genesis -- Step 4. Articles of faith -- Step 5
Available: Copies:
88. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
2
Available: Copies:
89. 
Cover image for Advertising and sales promotion strategy
Advertising and sales promotion strategy
Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5
Available: Copies:
90. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Regulatory Aspects of Advertising. 3. The Scope of Advertising: From Local to Global -- Pt. 2. Crafting
Available: Copies:
91. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt
Available: Copies:
92. 
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5
Available: Copies:
93. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
1. Advertising Communications and Promotions -- 2. Marketing Objectives and Budget -- 3. Target
Available: Copies:
94. 
Cover image for The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
2
Available: Copies:
96. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
2
Available: Copies:
97. 
Cover image for Decoding advertisements : ideology and meaning in advertising
Decoding advertisements : ideology and meaning in advertising
Decoding advertisements : ideology and meaning in advertising
by 
Williamson, Judith, 1954-
Format: 
Books
Publication Date 
1993 1978
Excerpt: 
2
Available: Copies:
98. 
Cover image for Advertising : its role in modern marketing
Advertising : its role in modern marketing
Advertising : its role in modern marketing
by 
Dunn, S. Watson (Samuel Watson), 1918-1997.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht003558167.pdf
Inhaltsverzeichnis Advertising
Format: 
Books
Publication Date 
1990
Excerpt: 
&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom
Available: Copies:
99. 
Cover image for Ogilvy on advertising
Ogilvy on advertising
Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
2
Available: Copies:
Limit Search Results
Access Level
Author
Belch, George E. (George Edward), 1951-
(8)
Belch, Michael A.
(7)
Shimp, Terence A.
(7)
Maggs, Jeremy.
(6)
Burnett, John, 1944-
(3)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Communication in marketing.
(25)
Sales promotion.
(24)
Marketing.
(23)
Advertising -- South Africa.
(12)
South Africa.
(10)
Item Available
Advanced Search Location