Search Results for Analysis.

1.

Apples, insights and mad inventors : an entertaining analysis of modern marketing

by

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Excerpt:

Apples, insights and mad inventors : an entertaining analysis of modern marketing / Bullmore, J. J

Available: Copies:

2.

Strategic brand management

by

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

Available: Copies:

3.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales

Available: Copies:

4.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message

Available: Copies:

5.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play

Available: Copies:

6.

Advertising theory

by

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision

Available: Copies:

7.

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media

Available: Copies:

8.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior

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9.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

program situation analysis. 3. Organizing for advertising and promotion: The role of ad agencies and other

Available: Copies:

10.

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

PROGRAM SITUATION ANALYSIS. Ch. 3. Organizing for Advertising and Promotion : The Role of Ad Agencies and

Available: Copies:

12.

Effective advertising : understanding when, how, and why advertising works

by

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Resources, Inc. -- Summary -- Findings about advertising elasticity -- Meta-Analysis -- Assmus, Farley, and

Available: Copies:

13.

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion

Available: Copies:

14.

The future of advertising : new media, new clients, new consumers in the post-television age

by

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

"In The Future of Advertising, Joe Cappo offers a provocative analysis of recent changes along with

Available: Copies:

15.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the

Available: Copies:

16.

Excellence in advertising : the IPA guide to best practice

by

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in

Available: Copies:

17.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt

Available: Copies:

18.

Ogilvy on advertising

by

Ogilvy, David, 1911-1999.

Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html

Format:

Books

Publication Date

1985 1983

Excerpt:

An advertising authority updates his analysis of the elements of successful advertising and

Available: Copies:

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