by
Myers, Greg, 1954-
Format:
Books
Publication Date
1999
Excerpt:
Ad worlds : brands, media, audiences / Myers, Greg, 1954-
by
Tombleson, Bridget, author.
Format:
Books
Publication Date
2023
Excerpt:
need to connect and communicate with diverse audiences across multiple channels and platforms. The
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media
by
Altstiel, Tom, author.
Format:
Books
Publication Date
2017
Excerpt:
product -- Ethical and legal issues: doing the right thing -- Evolving audiences: the times they are a
by
Felton, George, 1947-
Format:
Books
Publication Date
2013
Excerpt:
audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic
by
Rodgers, Shelly.
Format:
Books
Publication Date
2012
Excerpt:
Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising
by
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format:
Books
Publication Date
2004
Excerpt:
domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public
by
Jamieson, Kathleen Hall.
Format:
Books
Publication Date
2000
Excerpt:
Mass media -- Audiences.