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1. 
Cover image for Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Ad worlds : brands, media, audiences / Myers, Greg, 1954-
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2. 
Cover image for Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
need to connect and communicate with diverse audiences across multiple channels and platforms. The
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3. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media
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4. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
product -- Ethical and legal issues: doing the right thing -- Evolving audiences: the times they are a
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5. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic
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6. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising
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7. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public
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8. 
Cover image for The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Audiences.
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