Marketing communications / Egan, John, 1952- author.

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

Digital storytelling for brands / Tombleson, Bridget, author.

Landa, Robin, author.

Advertising & promotion / Hackley, Christopher E., author.

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Strategic brand management / Chernev, Alexander, author

Advertising and integrated brand promotion / O'Guinn, Thomas C., author.

Advertising & IMC : principles & practice / Moriarty, Sandra E. (Sandra Ernst), author.

Belch, George E. (George Edward), 1951- author.

Advertising creative : strategy, copy, design / Altstiel, Tom, author.

, strategies and campaigns / Barry, Pete (Pete S.), author.

cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you

Youthnation : building remarkable brands in a youth-driven culture / Britton, Matt, 1975-, author

Advertising & promotion. Hackley, Christopher E., author.

Marketing communications / Egan, John, 1952- author.

advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic

"In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the

Best ads : humour in advertising / Saunders, Dave, author

Warshaw, Martin R., author.