12 Results Found
000000000000IIE
1.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
of advertising research -- Uses of advertising research -- Research ethics.
2.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
3.
by
Felton, George, 1947-
Format:
Books
Publication Date
2013
Excerpt:
success. This first section shows how to research products, understand consumer behavior, analyze
4.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
5.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
6.
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience
7.
by
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format:
Books
Publication Date
2005
Excerpt:
advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise -- Mobile promotional
8.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Consumers -- Attitudes.
9.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
10.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
11.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
12.
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
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