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1. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
The future of advertising : new media, new clients, new consumers in the post-television age /
Available: Copies:
2. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Format: 
Books
Publication Date 
2001
Excerpt: 
Attention! : how to interrupt, yell, whisper, and touch consumers / Sacharin, Ken.
Available: Copies:
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more
Available: Copies:
4. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
Young adult consumers.
Available: Copies:
5. 
Cover image for Controversies in contemporary advertising
by 
Sheehan, Kim.
Format: 
Books
Publication Date 
2014
Excerpt: 
advertising : emerging consumers, problematic strategies -- Advertising controversial products : bans and
Available: Copies:
6. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer
Available: Copies:
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- South Africa -- Cross-cultural studies.
Available: Copies:
8. 
Cover image for Advertising in modern and postmodern times
by 
Odih, Pamela.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from
Available: Copies:
9. 
Cover image for Advertising is dead : long live advertising!
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth
Available: Copies:
10. 
Cover image for Effective advertising : understanding when, how, and why advertising works
12. 
Cover image for Advertising and societies : global issues
by 
Frith, Katherine Toland.
Format: 
Books
Publication Date 
2003
Excerpt: 
" -- Children as consumers -- Advertising of controversial products -- Advertising and gender representation
Available: Copies:
13. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
14. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't and why
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't and why / Sutherland, Max.
Available: Copies:
15. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
Available: Copies:
16. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Under the radar : talking to today's cynical consumer / Bond, Jonathan, 1957-
Available: Copies:
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