The future of advertising : new media, new clients, new consumers in the post-television age /

Attention! : how to interrupt, yell, whisper, and touch consumers / Sacharin, Ken.

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Young adult consumers.

advertising : emerging consumers, problematic strategies -- Advertising controversial products : bans and

advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer

Consumer behavior -- South Africa -- Cross-cultural studies.

. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from

fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth

Consumers -- Attitudes.

-- Consumer-oriented promotions -- Marketing public relations and sponsorship marketing -- Regulatory, ethical

" -- Children as consumers -- Advertising of controversial products -- Advertising and gender representation

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Advertising and the mind of the consumer : what works, what doesn't and why / Sutherland, Max.

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

Under the radar : talking to today's cynical consumer / Bond, Jonathan, 1957-