IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).
Available: Copies:
2. 
Cover image for How to make your advertising twice as effective at half the cost
How to make your advertising twice as effective at half the cost
How to make your advertising twice as effective at half the cost
by 
Lewis, Herschell Gordon, 1926-2016.
Format: 
Books
Publication Date 
1990
Excerpt: 
Advertising -- Costs.
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location