planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Digital media.

advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

Digital storytelling for brands / Tombleson, Bridget, author.

) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

Advertising media planning.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

Relations -- Digital Media -- 20. Regulation of Advertising and Promotion -- Self-Regulation -- Self

Advertising media planning.

Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media

growth of digital media and integrated advertising campaigns. Interviews with leading practitioners

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

-- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the

Mass-média.

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media