marketing campaigns. ; Critical thinking questions and exercises are provided to guide students in their own

first job and thriving -- Exercises -- Notes -- Appendix.

Message -- Example: NicoDerm -- Critique Exercises -- ch. 4 AdAnalogy: How Art and Copy Play Together

, exercises and checklists combine to provide an up-to-date and highly illustrated overview of the industry

communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free

game development will find a wealth of exercises and methods at their fingertips that will help them