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1. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
, story, and demonstration -- Humor -- Music -- Role of specific emotions -- Irritation -- Warmth -- Fear
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2. 
Cover image for Age of propaganda : the everyday use and abuse of persuasion
by 
Pratkanis, Anthony R.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower
Available: Copies:
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