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1. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
growth of digital media and integrated advertising campaigns. Interviews with leading practitioners
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2. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from
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by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
newspapers to transform themselves as radio did after the advent of television; the growth of commercial
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by 
Jones, John Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long
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