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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http
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2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir
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by 
Solomon, Robert.
Format: 
Books
Publication Date 
2008
Excerpt: 
/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
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by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
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by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir
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6. 
Cover image for Advertising for dummies
by 
Dahl, Gary.
Format: 
Books
Publication Date 
2007
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html">http
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by 
Odih, Pamela.
Format: 
Books
Publication Date 
2007
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html
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8. 
Cover image for There's a Tsotsi in the boardroom : winning in a hostile world
by 
Kuzwayo, Muzi.
Format: 
Books
Publication Date 
2007
Excerpt: 
/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
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by 
Arens, William F.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html">http
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10. 
Cover image for Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html">http
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by 
Arens, William F.
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html">http
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12. 
Cover image for Art and advertising
by 
Gibbons, Joan.
Format: 
Books
Publication Date 
2005
Excerpt: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-b.html
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13. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www
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14. 
Cover image for Advertising as multilingual communication
by 
Kelly-Holmes, Helen, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html
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by 
Taylor, Jim.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www
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by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir
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17. 
Cover image for Advertising by design : creating visual communications with graphic impact
by 
Landa, Robin.
Format: 
Books
Publication Date 
2004
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir
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18. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html">http://catdir
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19. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir
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by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
/volumes/oclc/52721157.html">http://catalog.hathitrust.org/api/volumes/oclc/52721157.html</a>
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22. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Format: 
Books
Publication Date 
2003
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir
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23. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir
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24. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
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25. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir
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by 
Sacharin, Ken.
Format: 
Books
Publication Date 
2001
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir
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by 
Law, Andy, 1956-
Format: 
Books
Publication Date 
1999
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/99028937.html">http://catdir
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30. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99043468.html">http
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31. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir
Available: Copies:
33. 
Cover image for Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html
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