Internet advertising.

-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

-- Regulation of Other Promotional Areas -- Sales Promotion -- Marketing on the Internet -- 21. Evaluating the

-- Internet advertising -- Other advertising media -- Sales promotion and the role of trade promotions

Chapter 14: Direct Marketing and Marketing on the Internet Chapter 15: Internet and WWW Chapter 16: Sales

media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales

communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

-- 16. Tapping the Internet's marketing power -- pt. V. Winning and keeping customers -- 17. Making the

Internet advertising.

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

From Telemarketing to Teleservicing Fax and Broadcast Fax Basic Internet Advertising: It Doesn't Have

-with some tech twists -- The Internet as change agent : reinventing the way we communicate, buy, sell

<a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a>

, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically