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1. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
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2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
naming, and intellectual property issues -- Environmental, regulatory, and ethical issues -- pt. 2
Available: Copies:
3. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Naming and Intellectual Property Issues -- 4 Environmental, Regulatory and Ethical Issues -- PART 2
Available: Copies:
4. 
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-of-mouth management -- Event and cause sponsorships -- Signage and point of purchase communications -- Ethical
Available: Copies:
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