Search Results for Management

1.

Strategic brand management

by

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

Available: Copies:

2.

Advertising communications & promotion management

by

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

3.

Advertising, promotion, and supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Shimp, Terence A. Promotion management & marketing communications.

Available: Copies:

4.

Integrated marketing communication

by

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

5.

Digital storytelling for brands

by

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

studies highlight challenges faced in the digital world, including implications for reputation management

Available: Copies:

6.

Advertising & promotion

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

Available: Copies:

7.

Principles of strategic communication

by

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

Available: Copies:

8.

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

9.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

advertising management -- Effective and creative ad messages -- Endorsers and message appeals in advertising

Available: Copies:

10.

Advertising and sales promotion

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Available: Copies:

11.

Promo 2

by

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

12.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Effectiveness -- PART 4 SALES PROMOTION MANAGEMENT. 18 Sales Promotion Overview and the Role of Trade Promotion

Available: Copies:

13.

Advertising theory

by

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

: drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro

Available: Copies:

14.

Marketing your own business

by

Baptiste, Annie.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Management.

Available: Copies:

15.

The nuts 'n bolts of media planning : a comprehensive industry guide

by

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

16.

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

17.

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

-of-mouth management -- Event and cause sponsorships -- Signage and point of purchase communications -- Ethical

Available: Copies:

18.

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

19.

How to market, advertise, and promote your business or service in your own backyard

by

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

New business enterprises -- Management.

Available: Copies:

20.

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and

Available: Copies:

21.

Small business marketing for dummies

by

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management.

Available: Copies:

22.

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

23.

Corporate communications : a 21st century primer

by

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to

Available: Copies:

24.

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Integriertes Management.

Available: Copies:

25.

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

.S. for Management -- P.S. for Advertising -- P.S. for PR.

Available: Copies:

26.

The fall of advertising and the rise of PR

by

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

. Pr is brand building -- Part Five: Postscripts -- P.S. for management -- P.S. for advertising -- P

Available: Copies:

27.

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

28.

Advertising and sales promotion strategy

by

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Marketing -- Management.

Available: Copies:

29.

Promotional strategy : managing the marketing communications process

by

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Marketing -- Management.

Available: Copies:

30.

Promotional strategy : managing the marketing communications process

by

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

Format:

Books

Publication Date

1991

Excerpt:

Marketing -- Management.

Available: Copies:

31.

Promotional strategy

by

Engel, James F.

Format:

Books

Publication Date

1975

Excerpt:

Marketing -- Management.

Available: Copies:

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