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Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

Available: Copies:

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

Available: Copies:

The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

The nuts 'n bolts of media planning : a comprehensive industry guide / Belter, Luisa.

Available: Copies:

Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

Space race : an inside view of the future of communications planning / Taylor, Jim.

Available: Copies:

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon

Available: Copies:

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Excerpt:

Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon

Available: Copies:

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

Available: Copies:

10.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

Available: Copies:

11.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

12.

Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Excerpt:

Advertising media planning.

Available: Copies:

13.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

14.

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

marketing communications planning -- Advertising agencies : organising creative work -- Strategy and

Available: Copies:

15.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy

Available: Copies:

16.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales

Available: Copies:

17.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media

Available: Copies:

18.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

Available: Copies:

19.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

Available: Copies:

20.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising media planning.

Available: Copies:

21.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message

Available: Copies:

22.

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative

Available: Copies:

23.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Introduction to integrated marketing communication -- Integrated marketing communication planning

Available: Copies:

24.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media

Available: Copies:

25.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Advertising media planning.

Available: Copies:

26.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development

Available: Copies:

27.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

planning : top-down, bottom-up, and IMC -- Planning media strategy : finding links to the market

Available: Copies:

28.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Available: Copies:

29.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and

Available: Copies:

30.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising media planning.

Available: Copies:

31.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12

Available: Copies:

32.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

Available: Copies:

33.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

Available: Copies:

34.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion

Available: Copies:

35.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

36.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and

Available: Copies:

37.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in

Available: Copies:

38.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media

Available: Copies:

39.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising foundations and environment -- Advertising background, planning, and strategy

Available: Copies:

40.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

Available: Copies:

41.

Advertising

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Excerpt:

Advertising media planning.

Available: Copies:

42.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Promotions -- Planning Advertising and Sales Promotion. Setting Goals for Advertising and Sales Promotion.

Available: Copies:

43.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

: Inputs to Advertising Planning. 7. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. 8

Available: Copies:

44.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting

Available: Copies:

45.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Advertising media planning.

Available: Copies:

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Belch, George E. (George Edward), 1951-

(5)

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Burnett, John, 1944-

(4)

Moriarty, Sandra E. (Sandra Ernst)

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Shimp, Terence A.

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Wells, William, 1926-

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Advertising Media Association of South Africa.

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Hackley, Christopher E., author.

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Independent Institute of Education. Vega School of Brand Leadership.

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Van Heerden, Neels, 1957-

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Arens, Christian.

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Belch, George E. (George Edward), 1951-. Advertising and promotion.

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Belter, Luisa.

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(16)

Communication in marketing.

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(10)

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(5)

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(5)

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Reclame.

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(3)

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Mass media and business.

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