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1.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

Prentice Hall,

Available: Copies:

2.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Pearson Prentice Hall,

Available: Copies:

3.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

4.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

5.

Cover image for Integrated advertising, promotion, and marketing communication

Integrated advertising, promotion, and marketing communication

by

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Excerpt:

Prentice Hall,

Available: Copies:

6.

Cover image for Advertising : a framework

Advertising : a framework

Advertising : a framework

by

Lane, W. Ronald, 1940-

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

7.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Prentice Hall,

Available: Copies:

8.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Prentice Hall,

Available: Copies:

9.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Prentice Hall,

Available: Copies:

10.

Cover image for Advertising : concept and copy

Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Table of contents http://www.gbv.de/dms/bowker/toc/9780131896550.pdf

Format:

Books

Publication Date

1994

Excerpt:

Prentice Hall,

Available: Copies:

11.

Cover image for Creative advertising : theory and practice

Creative advertising : theory and practice

Creative advertising : theory and practice

by

Moriarty, Sandra E. (Sandra Ernst)

Format:

Books

Publication Date

1986

Excerpt:

Prentice-Hall,

Available: Copies:

12.

Cover image for Advertising

by

Mandell, Maurice I.

Format:

Books

Publication Date

1984

Excerpt:

Prentice-Hall,

Available: Copies:

13.

Cover image for Promotion : advertising, publicity, personal selling, sales promotion

Promotion : advertising, publicity, personal selling, sales promotion

by

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Prentice-Hall,

Available: Copies:

14.

Cover image for Tested advertising methods.

Tested advertising methods.

Tested advertising methods.

by

Caples, John.

Format:

Books

Publication Date

1974

Excerpt:

Prentice-Hall

Available: Copies:

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