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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Available: Copies:

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

Sales promotion.

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising & promotion / Hackley, Christopher E., author.

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C., author.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising & promotion. Hackley, Christopher E., author.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

10.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Advertising and sales promotion / Koekemoer, Ludi.

Available: Copies:

11.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

12.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

13.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

14.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

15.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Belch, George E. (George Edward), 1951-. Advertising and promotion.

Available: Copies:

16.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

17.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Available: Copies:

18.

Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.

Available: Copies:

19.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

20.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

21.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communication perspective / Belch, George E

Available: Copies:

22.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

23.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

24.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

25.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

26.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

27.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

28.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

29.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

30.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

31.

Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising, promotion, and new media / Stafford, Marla R., 1960-

Available: Copies:

32.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

Available: Copies:

33.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

34.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

35.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

36.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

37.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct

Available: Copies:

38.

Integrated advertising, promotion, and marketing communication

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Excerpt:

Integrated advertising, promotion, and marketing communication / Clow, Kenneth E.

Available: Copies:

39.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

40.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Advertising promotion : supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

41.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International

Available: Copies:

42.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

43.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Available: Copies:

44.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

45.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

46.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Introduction to advertising and promotion : an integrated marketing communications perspective /

Available: Copies:

47.

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Available: Copies:

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Belch, George E. (George Edward), 1951-

(11)

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(4)

(4)

(3)

(2)

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Mulder, D. (Dalmé)

(2)

O'Guinn, Thomas C.

(2)

Van Heerden, Neels, 1957-

(2)

Allen, Chris T., author.

(1)

Altstiel, Tom.

(1)

Barfoot, Caroline.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

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(1)

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Egelhoff, Tom.

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Faber, Ronald J., 1948-

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Grow, Jean.

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Hackley, Christopher E.

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Hahn, Fred E., 1925-

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Koekemoer, Ludi.

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Mahon, Nik.

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Moriarty, Sandra E. (Sandra Ernst)

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Newman, Michael.

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O'Guinn, Thomas C. Advertising and integrated brand promotion.

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O'Guinn, Thomas C., author.

(1)

O'Guinn, Thomas.

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Percy, Larry.

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Rossiter, John R.

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Scheinbaum, Angeline Close, author.

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Schenck, Barbara Findlay.

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Semenik, Richard J., author.

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Sephapo, Catherine Mpolokeng.

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Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

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Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

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Shimp, Terence A. Promotion management & marketing communications.

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Stafford, Marla R., 1960-

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Stanley, Richard E.

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Tellis, Gerard J., 1950-

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Theron, Catherine Mpolokeng.

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Van Rooyen, Rob.

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RC Nelson Mandela Bay

VC Nelson Mandela Bay

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Communication in marketing.

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