Search Results for Publicité

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Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Publicité.

Available: Copies:

Manager's guide to marketing, advertising, and publicity

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Excerpt:

Manager's guide to marketing, advertising, and publicity / Callen, Barry.

Available: Copies:

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Publicity.

Available: Copies:

Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- États-Unis -- Histoire -- 20e siècle.

Available: Copies:

Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

Available: Copies:

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Available: Copies:

10.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Available: Copies:

11.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

12.

The end of advertising as we know it

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

13.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Agences de publicité -- Gestion -- Cas, Études de.

Available: Copies:

14.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Publicité.

Available: Copies:

15.

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

16.

Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Available: Copies:

17.

No-copy advertising

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Cas, Études de.

Available: Copies:

18.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Available: Copies:

19.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Agences de publicité -- États-Unis.

Available: Copies:

20.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

21.

Contemporary advertising

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Publicité.

Available: Copies:

22.

Creative advertising : theory and practice

Moriarty, Sandra E. (Sandra Ernst)

Format:

Books

Publication Date

1986

Excerpt:

Available: Copies:

23.

The creative advertising of France : no. 2

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Excerpt:

Publicité -- France -- Campagnes -- Ouvrages illustrés.

Available: Copies:

24.

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Available: Copies:

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