Search Results for Radio.

1.

The one show : advertising's best print, design, radio and TV. Volume 26.

by

Smith, Bob.

Format:

Books

Publication Date

2004

Excerpt:

The one show : advertising's best print, design, radio and TV. Volume 26. Smith, Bob.

Available: Copies:

2.

Advertising creative : strategy, copy, design

by

Altstiel, Tom, author.

Format:

Books

Publication Date

2017

Excerpt:

-- Radio and television: interruptions that sell -- Websites: copy and content -- Socially mobile: reaching

Available: Copies:

3.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

Available: Copies:

4.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

Available: Copies:

5.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline

Available: Copies:

6.

Advertising creative : strategy, copy, design

by

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

-- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions

Available: Copies:

7.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in

Available: Copies:

8.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and

Available: Copies:

9.

The fundamentals of creative advertising

by

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema

Available: Copies:

10.

Marketing the same difference : cultural and language dichotomy in advertising

by

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

-- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture

Available: Copies:

11.

Advertising strategy : creative tactics from the outside/in

by

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

12.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

Available: Copies:

13.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

by

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

Available: Copies:

14.

Small business marketing for dummies

by

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

. Broadcasting ads on radio and TV -- pt. IV. Getting the word out without advertising -- 13. Mailing direct to

Available: Copies:

15.

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

Available: Copies:

16.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

by

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

, TV, Radio, and Web Site Conventions, Trade Shows, Consumer Shows, and Meetings Moving Your Project

Available: Copies:

17.

The future of advertising : new media, new clients, new consumers in the post-television age

by

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

newspapers to transform themselves as radio did after the advent of television; the growth of commercial

Available: Copies:

18.

Contemporary advertising

by

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out

Available: Copies:

19.

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media

Available: Copies:

20.

Contemporary advertising

by

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Contains information on: Coca Cola ; Apple computers ; Radio and television commercials

Available: Copies:

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