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Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

-world case and visual examples are provided, including augmented reality, mobile GPS couponing, interactive

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Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Excerpt:

ideas into reality -- pt. 2. The KickStart catalogue : finding ideas that communicate -- 2.01. The basis

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Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

again) --- Reality bites : from the abject to the sublime --- Tony Kaye : both sides now --- Wieden

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Visual creativity : inspirational ideas for advertising, animation and digital design

Pricken, Mario.

Format:

Books

Publication Date

2004

Excerpt:

departments in the visual lab ; A new view of reality ; What are pictures made of? ; Playing with layers

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Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Excerpt:

-- The commercialization of societies -- The end of reality.

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