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1. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
SAGE Publications,
Available: Copies:
2. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
SAGE,
Available: Copies:
3. 
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
SAGE,
Available: Copies:
4. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sage Publications,
Available: Copies:
5. 
Cover image for Advertising in modern and postmodern times
Advertising in modern and postmodern times
by 
Odih, Pamela.
Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
SAGE,
Available: Copies:
6. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Sage Publications,
Available: Copies:
7. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
Available: Copies:
8. 
Cover image for Controversies in contemporary advertising
Controversies in contemporary advertising
by 
Sheehan, Kim Bartel.
Format: 
Books
Publication Date 
2004
Excerpt: 
Sage Publications,
Available: Copies:
9. 
Cover image for The ultimate secrets of advertising
The ultimate secrets of advertising
The ultimate secrets of advertising
by 
Jones, John Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Sage Publications,
Available: Copies:
10. 
Cover image for How advertising works : the role of research
How advertising works : the role of research
How advertising works : the role of research
by 
Jones, John Philip.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sage Publications,
Available: Copies:
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