Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving.

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

, ethical, and economical aspects of advertising and promotion -- Personal selling (online).

-of-purchase communications, and signage -- Personal selling.

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your

. Sales promotion -- 17. Personal selling.

-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

selling your work -- The student book -- Conclusion.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

different lines of business -- v. 6. Selling advertising and advertised goods, selling and advertising

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

Corporate Advertising -- Ch. 18. Personal Selling -- PT. 6. MONITORING, EVALUATION, AND CONTROL. Ch. 19

) -- The Law of Positioning (AI Ries) -- The Law of Consistency (Ian Batey) -- The Law of Selling (Dave

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship

of the Communications Mix. 9. Relationship Building: Direct Marketing, Personal Selling, and Sales