cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and

Advertising -- Social aspects.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

Advertising media planning.

-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

Advertising media planning.

strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options

Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media

advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision

Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media

What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory

media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising

Mass-média.

"oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change

. How Advertising Works. 7. Advertising Planning and Strategy -- Pt. III. Advertising Media. 8. Media

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media