Title:
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Author:
Levinson, Jay Conrad.
ISBN:
9781932531299
Personal Author:
Publication Information:
Irvine, CA : Entrepreneur Media, 2005.
Physical Description:
xv, 272 p. ; 24 cm.
General Note:
Includes index.
Contents:
Day 1. The guerrilla marketing mindset -- Day 2. The purpose of your marketing -- Day 3. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7. Marketing plan and strategy -- Day 8. Competitive advantage and benefits -- Day 9. Identity and branding -- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day 21. Marketing calendar -- Day 22. Other marketing : speaking, coupons, and contests -- Day 23. Online marketing, part I -- Day 24. Online marketing, part II -- Day 25. Trade shows and expos -- Day 26. Newsletters -- Day 27. Marketing budgets.
Day 28. Plan execution and implementation -- Day 29. Expansion/new markets/new income streams/new products -- Day 30. New plan - the next 30 days and beyond.
Abstract:
"In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics." "From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas, and values - where the major ingredients are time, energy, and imagination, not hard-earned profits. And on each and every day you'll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers."--BOOK JACKET.
Added Author: