Promotional strategy / Engel, James F.

Creative strategy in advertising / Jewler, A. Jerome.

Advertising creative : strategy, copy + design / Altstiel, Tom.

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

Advertising creative : strategy, copy, design / Altstiel, Tom, author.

Advertising creative : strategy, copy, design / Altstiel, Tom.

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Promotional strategy : managing the marketing communications process / Engel, James F.

Promotional strategy : managing the marketing communications process / Engel, James F.

Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.

-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

Part two: building the brand: Developing the brand strategy-- Designing the brand-- Communicating

strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy

marketing communications planning -- Advertising agencies : organising creative work -- Strategy and

Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product

-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing

strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and

Four Basic Functions of an Advertising Strategy -- The Strategy in Action: A Facilitated Critique

Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative

Chapter 9: Creative Strategy: Implementation and Evaluation Chapter 10: Media Planning and Strategy

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and

strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media

Creating an advertising strategy -- Researching your client's product -- Understanding consumer

. Marketing plan and strategy -- Day 8. Competitive advantage and benefits -- Day 9. Identity and branding

COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

. Argument in advertising -- How argument persuades -- Argument strategy -- Comparative argument

cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from

A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking

-of-purchase materials -- Overview of advertising management -- Creative advertising strategy -- Endorsers and message

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

Advertising foundations and environment -- Advertising background, planning, and strategy

: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address

-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in

. Planning Media Strategy: Finding Links to the Market -- Pt. 3. Integrating Advertising with Other Elements

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs