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1. 
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
1:OS-STUDENT
Available: Copies:
2. 
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
1:OS-STUDENT
Available: Copies:
3. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
1:OS-STUDENT
Available: Copies:
4. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students
Available: Copies:
6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
1:OS-STUDENT
Available: Copies:
7. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
9. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
10. 
Cover image for The concise encyclopedia of communication
The concise encyclopedia of communication
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
11. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
12. 
Cover image for Advertising & promotion.
Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
13. 
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
14. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
1:OS-STUDENT
Available: Copies:
15. 
Cover image for The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2014
Excerpt: 
1:OS-STUDENT
Available: Copies:
16. 
Cover image for Controversies in contemporary advertising
Controversies in contemporary advertising
by 
Sheehan, Kim.
Format: 
Books
Publication Date 
2014
Excerpt: 
1:OS-STUDENT
Available: Copies:
17. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing campaigns. ; Critical thinking questions and exercises are provided to guide students in their own
Available: Copies:
18. 
Cover image for Promo 2
Promo 2
by 
O'Guinn, Thomas.
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
19. 
Cover image for Contemporary advertising and integrated marketing communications
Contemporary advertising and integrated marketing communications
by 
Arens, William F.
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
20. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
21. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
22. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
information students and working professionals can use. Drawing on their own personal experience as award
Available: Copies:
23. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
24. 
Cover image for The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
25. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
26. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
selling your work -- The student book -- Conclusion.
Available: Copies:
27. 
Cover image for The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
28. 
Cover image for Design entrepreneurs 'agents of change'
Design entrepreneurs 'agents of change'
Design entrepreneurs 'agents of change'
by 
Lavender, Jonathan.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
29. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
30. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
31. 
Cover image for Marketing your own business
Marketing your own business
by 
Baptiste, Annie.
Format: 
Books
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
32. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Student resources -- Working with ethics.
Available: Copies:
33. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
34. 
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
35. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
36. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
37. 
Cover image for Manager's guide to marketing, advertising, and publicity
Manager's guide to marketing, advertising, and publicity
by 
Callen, Barry.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
38. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
39. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
40. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
41. 
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
42. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
43. 
Cover image for Persuasive advertising : evidence-based principles
Persuasive advertising : evidence-based principles
by 
Armstrong, Jon Scott, 1937-
Format: 
Books
Publication Date 
2010
Excerpt: 
1:OS-STUDENT
Available: Copies:
45. 
Cover image for Advertising next : 150 winning campaigns for the new communications age
Advertising next : 150 winning campaigns for the new communications age
Advertising next : 150 winning campaigns for the new communications age
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
46. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
47. 
Cover image for The next evolution of marketing : connect with your customers by marketing with meaning
The next evolution of marketing : connect with your customers by marketing with meaning
by 
Gilbreath, Bob.
Format: 
Books
Publication Date 
2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
48. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
49. 
Cover image for The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
50. 
Cover image for Advertising and promotion : an integrated marketing communication perspective
Advertising and promotion : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
51. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
1:OS-STUDENT
Available: Copies:
52. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
1:OS-STUDENT
Available: Copies:
53. 
Cover image for How to market, advertise, and promote your business or service in your own backyard
How to market, advertise, and promote your business or service in your own backyard
by 
Egelhoff, Tom.
Format: 
Books
Publication Date 
2008
Excerpt: 
1:OS-STUDENT
Available: Copies:
54. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
1:OS-STUDENT
Available: Copies:
56. 
Cover image for The art of client service
The art of client service
by 
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
1:OS-STUDENT
Available: Copies:
57. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
1:OS-STUDENT
Available: Copies:
58. 
Cover image for Advertising for dummies
Advertising for dummies
by 
Dahl, Gary.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
59. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Using a hands-on approach, this text shows students how to develop a complete integrated marketing
Available: Copies:
60. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
61. 
Cover image for Advertising in modern and postmodern times
Advertising in modern and postmodern times
by 
Odih, Pamela.
Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
62. 
Cover image for MadScam : kick-ass advertising without the Madison Avenue price tag
MadScam : kick-ass advertising without the Madison Avenue price tag
MadScam : kick-ass advertising without the Madison Avenue price tag
by 
Parker, George, 1937-
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
63. 
Cover image for There's a Tsotsi in the boardroom : winning in a hostile world
There's a Tsotsi in the boardroom : winning in a hostile world
by 
Kuzwayo, Muzi.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
64. 
Cover image for Essentials of contemporary advertising
Essentials of contemporary advertising
Essentials of contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
65. 
Cover image for The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
66. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic
Available: Copies:
67. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
68. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
69. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
70. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
71. 
Cover image for Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
72. 
Cover image for Advertising now.print
Advertising now.print
by 
Wiedemann, Julius.
Inhaltsverzeichnis
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
73. 
Cover image for Apples, insights and mad inventors : an entertaining analysis of modern marketing
Apples, insights and mad inventors : an entertaining analysis of modern marketing
by 
Bullmore, J. J. D.
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
74. 
Cover image for Advertising is dead : long live advertising!
Advertising is dead : long live advertising!
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
75. 
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
76. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
77. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
78. 
Cover image for The practice of advertising
The practice of advertising
The practice of advertising
by 
Mackay, Adrian.
Format: 
Books
Publication Date 
2005
Excerpt: 
insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the
Available: Copies:
79. 
Cover image for Advertising as multilingual communication
Advertising as multilingual communication
by 
Kelly-Holmes, Helen, 1968-
Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
80. 
Cover image for Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
81. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
82. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
83. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
84. 
Cover image for Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion
Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
85. 
Cover image for Art and advertising
Art and advertising
by 
Gibbons, Joan.
Table of contents
Contributor biographical information
Publisher description
Format: 
Books
Publication Date 
2005
Excerpt: 
1:OS-STUDENT
Available: Copies:
86. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
87. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
88. 
Cover image for Visual creativity : inspirational ideas for advertising, animation and digital design
Visual creativity : inspirational ideas for advertising, animation and digital design
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
90. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
91. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
92. 
Cover image for Controversies in contemporary advertising
Controversies in contemporary advertising
by 
Sheehan, Kim Bartel.
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
93. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
95. 
Cover image for The end of advertising as we know it
The end of advertising as we know it
The end of advertising as we know it
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
1:OS-STUDENT
Available: Copies:
96. 
Cover image for How to advertise
How to advertise
by 
Roman, Kenneth.
Format: 
Books
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
97. 
Cover image for Advertising and societies : global issues
Advertising and societies : global issues
by 
Frith, Katherine Toland.
Format: 
Books
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
98. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
100. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
102. 
Cover image for The ultimate secrets of advertising
The ultimate secrets of advertising
by 
Jones, John Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
1:OS-STUDENT
Available: Copies:
103. 
Cover image for Integrated advertising, promotion, and marketing communication
Integrated advertising, promotion, and marketing communication
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
1:OS-STUDENT
Available: Copies:
104. 
Cover image for Age of propaganda : the everyday use and abuse of persuasion
Age of propaganda : the everyday use and abuse of persuasion
by 
Pratkanis, Anthony R.
Format: 
Books
Publication Date 
2002
Excerpt: 
1:OS-STUDENT
Available: Copies:
105. 
Cover image for The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format: 
Books
Publication Date 
2002
Excerpt: 
1:OS-STUDENT
Available: Copies:
106. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
1:OS-STUDENT
Available: Copies:
108. 
Cover image for Advertising today
Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
1:OS-STUDENT
Available: Copies:
110. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
1:OS-STUDENT
Available: Copies:
111. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Excerpt: 
1:OS-STUDENT
Available: Copies:
112. 
Cover image for Advertising : a framework
Advertising : a framework
by 
Lane, W. Ronald, 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
1:OS-STUDENT
Available: Copies:
113. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
1:OS-STUDENT
Available: Copies:
114. 
Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
1:OS-STUDENT
Available: Copies:
115. 
Cover image for The interplay of influence : news, advertising, politics, and the mass media
The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Excerpt: 
1:OS-STUDENT
Available: Copies:
116. 
Cover image for Advertising
Advertising
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2000
Excerpt: 
1:OS-STUDENT
Available: Copies:
118. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
1:OS-STUDENT
Available: Copies:
119. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
1:OS-STUDENT
Available: Copies:
120. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
1:OS-STUDENT
Available: Copies:
121. 
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
Creative company : how St. Luke's became "the ad agency to end all ad agencies"
by 
Law, Andy, 1956-
Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html
Format: 
Books
Publication Date 
1999
Excerpt: 
1:OS-STUDENT
Available: Copies:
122. 
Cover image for Advertising principles : choice, challenge, change
Advertising principles : choice, challenge, change
by 
Vanden Bergh, Bruce G.
Format: 
Books
Publication Date 
1999
Excerpt: 
1:OS-STUDENT
Available: Copies:
123. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
1:OS-STUDENT
Available: Copies:
124. 
Cover image for Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: 
Books
Publication Date 
1999
Excerpt: 
1:OS-STUDENT
Available: Copies:
125. 
Cover image for Advertising and sales promotion strategy
Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
1:OS-STUDENT
Available: Copies:
126. 
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
1:OS-STUDENT
Available: Copies:
127. 
Cover image for How advertising works : the role of research
How advertising works : the role of research
by 
Jones, John Philip.
Format: 
Books
Publication Date 
1998
Excerpt: 
1:OS-STUDENT
Available: Copies:
128. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
1:OS-STUDENT
Available: Copies:
129. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
1:OS-STUDENT
Available: Copies:
130. 
Cover image for Pocket advertising
Pocket advertising
by 
Marshall, Caroline.
Format: 
Books
Publication Date 
1998
Excerpt: 
1:OS-STUDENT
Available: Copies:
131. 
Cover image for The 77th Art directors annual
The 77th Art directors annual
by 
Wolff, Laetitia.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
1:OS-STUDENT
Available: Copies:
133. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
1:OS-STUDENT
Available: Copies:
134. 
Cover image for Best ads : humour in advertising
Best ads : humour in advertising
by 
Saunders, Dave, author
Format: 
Books
Publication Date 
1997
Excerpt: 
1:OS-STUDENT
Available: Copies:
135. 
Cover image for The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
1:OS-STUDENT
Available: Copies:
136. 
Cover image for How to get ideas
How to get ideas
by 
Foster, Jack, 1930-
Format: 
Books
Publication Date 
1996
Excerpt: 
1:OS-STUDENT
Available: Copies:
137. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
1:OS-STUDENT
Available: Copies:
139. 
Cover image for Ogilvy on advertising
Ogilvy on advertising
Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Format: 
Books
Publication Date 
1995 1983
Excerpt: 
1:OS-STUDENT
Available: Copies:
140. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
1:OS-STUDENT
Available: Copies:
141. 
Cover image for Decoding advertisements : ideology and meaning in advertising
Decoding advertisements : ideology and meaning in advertising
by 
Williamson, Judith, 1954-
Format: 
Books
Publication Date 
1993 1978
Excerpt: 
1:OS-STUDENT
Available: Copies:
142. 
Cover image for Communication in the Third World : seizing advertising opportunities in the 1990s
Communication in the Third World : seizing advertising opportunities in the 1990s
by 
Green, Nick.
Format: 
Books
Publication Date 
1990
Excerpt: 
1:OS-STUDENT
Available: Copies:
144. 
Cover image for The creative advertising of France : no. 2
The creative advertising of France : no. 2
The creative advertising of France : no. 2
by 
Cabinet STRATEGIES! (Cameroon)
Format: 
Books
Publication Date 
1986
Excerpt: 
1:OS-STUDENT
Available: Copies:
145. 
Cover image for Advertising
Advertising
Advertising
by 
Wright, John Sherman, 1920-
Format: 
Books
Publication Date 
1982
Excerpt: 
1:OS-STUDENT
Available: Copies:
146. 
Cover image for Promotional strategy
Promotional strategy
Promotional strategy
by 
Engel, James F.
Format: 
Books
Publication Date 
1975
Excerpt: 
1:OS-STUDENT
Available: Copies:
147. 
Cover image for The elementary laws of advertising and how to use them
The elementary laws of advertising and how to use them
by 
Bunting, Henry Stanhope, 1869-1948.
Format: 
Books
Publication Date 
1913
Excerpt: 
1:OS-STUDENT
Available: Copies:
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