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1. 
Cover image for The one show : advertising's best print, design, radio and TV. Volume 26.
The one show : advertising's best print, design, radio and TV. Volume 26.
by 
Smith, Bob.
Format: 
Books
Publication Date 
2004
Excerpt: 
making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals
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2. 
Cover image for Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Creative briefing : the creative perspective / Steve Henry -- Getting the best out of people in advertising
Available: Copies:
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