The future of advertising : new media, new clients, new consumers in the post-television age /

-- Radio and television: interruptions that sell -- Websites: copy and content -- Socially mobile: reaching

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

television, cinema advertising, live mobile billboards, poster campaigns and many more. ; Checklists are

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

-- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions

-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in

Contents note continued: Case Study: Dove's "Real Beauty" Campaign: From Print to Television to

-- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture

Documentary television programs.

three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

branding, television, and radio.

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out

Television in propaganda.

. Included are more than 400 advertisements originally seen in a wide range of media - print, television

, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media

Contains information on: Coca Cola ; Apple computers ; Radio and television commercials