participatory culture, and narrative. For the first time ever, this book brings together extant arts and

, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO

theories of strategic communication while at the same time outlining how to apply them to everyday practice

bringing together for the first time discussions and case studies that reveal the working methods of major

This title integrates all aspects of marketing communication. While continuing to focus on the time

time -- 2.14. A change of perspective -- 2.15. Spoofs and parodies -- 2.16. Symbols and signs -- 2.17

postmodern disruptions in time and space and the significance of advertising for the identity of contemporary

exploration of the role of direction of communication, user control, and time in shaping perceptions of

major ingredients are time, energy, and imagination, not hard-earned profits. And on each and every day

Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition

an Under-the-Radar Creative Department -- The Last Word: It's Time to Raise Your Radar Again!