The South African advertising book : make the other half work too / Sinclair, Roger.

The South African advertising book : make the other half work too / Sinclair, Roger.

Which ad pulled best? : 50 case histories on how to write and design ads that work / Burton, Philip

place on the desks of executives, leaders, managers, and middle managers across industries, whose work

you'll see how good advertising is the result of hard work and careful planning. The comprehensive

marketing communications planning -- Advertising agencies : organising creative work -- Strategy and

techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how

. Themes include: producing innovative work, avoiding repetition, standing out in the market place

-- Why Are Single-Panel Cartoons Funny? -- Funny? Unfunny? How Cartoons Work -- Headline Swap: How Print

selling your work -- The student book -- Conclusion.

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect

-- 4. Where Are You Going? -- Case History: Ralston Purina's Hero Dog Food -- 5. Work Very Hard. Once

. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job

-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and

-- Celebrities -- Lay endorsers -- Why endorsements work -- Source credibility theory -- Source attractiveness

, this yearAes edition features the very best work from around the world from the 2004 One Show and One

which govern the industry and those who work in it.

In 1995, a small band of highly creative people who loved the work but hated the workplace

processes at work in Abbott Mead Vickers, Bartle Bogle Hegarty, Fallon McElligott, Goodby Silverstein

-the-Radar Agency -- The New Consumer -- Under-the-Radar Creative Work -- The New Creative Rules for Getting Under

This study looks at how humour has been used as a marketing tool and explores the work of

your own internal public relations team and how to put that team to work.