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1. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
Young adults -- Conduct of life.
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2. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Format: 
Books
Publication Date 
2012
Excerpt: 
, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising
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3. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt -- The role of emotion in
Available: Copies:
4. 
Cover image for Art & copy
by 
Pray, Doug, director.
Format: 
Video disc
Publication Date 
2010 2009
Excerpt: 
more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to
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