by
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format:
Books
Publication Date
2012
Excerpt:
, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising
by
Johnson, Michael, 1964-
Format:
Books
Publication Date
2002
Excerpt:
, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing
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