pt. 1: Banking. The Barings : the rise of modern banking ; The Rothschilds : persistence, tenacity, and continuity ; The Morgans : from family dynasty to the partnership of strangers -- pt. 2: Automobiles. Ford : wheels for everyone ; The Agnellis and Fiat : the Latin pattern ; Peugeot, Renault, and Citroën : French car dynasties ; Toyoda : Toyota and the rise of automobiles in Japan -- pt. 3: Treasures of the earth. The Rockefellers : luck, virtue, and piety ; The Guggenheims : treasures of earth and sky ; The Schlumberger saga : brains, luck, and good timing; The Wendel : nobility and industry.