Summary

A compelling graphic brand identity is almost the only way to generate success in today's competitive world market. Designing Brands is the first book to go inside the creative process behind graphic branding, featuring twenty-five graphic branding projects which illustrate the innovative graphic design that is taking products and services to the top of the marketplace and consumer consciousness. The design profiles featured range from designing a brand for a start-up to redesigning a well-known existing brand like BurgerKing, and show a wide range and variety of types of graphic projects. This is the nuts and bolts of the creativity and a behind-the-scenes look at the design process, detailing the steps from concept to completion including the design inspiration and research, project planning, technical process, through to final implementation.