Strategies and tools for corporate blogging

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Title:

Strategies and tools for corporate blogging

Author:

Cass, John (Gene John)

ISBN:

9780750684163

Personal Author:

Cass, John (Gene John)

Publication Information:

Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007.

Physical Description:

xvi, 224 p. : ill. ; 23 cm.

Contents:

The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.

Subject Term:

Business communication -- Blogs.

Internet marketing.

Business enterprises -- Blogs.

Blogs.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007004083.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023651454	659.202854678 C343S 2007	1	Searching... Unknown

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Summary

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.