Judging a book by its cover : fans, publishers, designers, and the marketing of fiction

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Title:

Judging a book by its cover : fans, publishers, designers, and the marketing of fiction

Author:

Matthews, Nicole.

ISBN:

9780754657316

Publication Information:

Aldershot, England ; Burlington, VT : Ashgate Pub., c2007.

Physical Description:

xxi, 191 p. : ill. ; 24 cm.

Contents:

The paperback evolution : Tauchnitz, Albatross, and Penguin / Alastair McCleery -- How books are positioned in the market : reading the cover / Angus Phillips -- Relocating Liverpool in the 1990s : through the covers of regional saga fiction / Val Williamson -- Empirical studies of the bookshop : context and participant observation in the study of the selling and marketing of science fiction and fantasy / Nickianne Moody -- Literary prizes, production values, and cover images / Elizabeth Webby -- Book marketing and the Booker Prize / Claire Squires -- Jerome K. Jerome and the paratextual staging of anti-elitism / Susan Pickford -- Pop goes the paperback / Gerry Carlin and Mark Jones -- Now a major motion picture : the delicate business of selling literature through contemporary cinema / Rebecca N. Mitchell

In real life : book covers in the Internet bookstore / Alexis Wheedon -- Cover charge : selling sex and survival in lesbian pulp fiction / Melissa Sky -- Addressing "young adults" : the case of Francesa Lia Block / Chris Richards -- Images, messages, and the paratext in Algerian women's writing / Pamela Pears.

Subject Term:

Book covers.

Books -- Marketing.

Paperbacks -- Marketing.

Literature publishing.

Popular literature -- Publishing.

Authors and readers.

Books and reading.

Book industries and trade.

Added Author:

Matthews, Nicole.

Moody, Nickianne.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007007169.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023672344	002.0688 M441J 2007	1	Searching... Unknown

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Summary

How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.