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1. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
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2. 
Cover image for The management of strategy : cases
The management of strategy : cases
by 
Ireland, R. Duane.
Format: 
Books
Publication Date 
2011
Excerpt: 
The management of strategy : cases / Ireland, R. Duane.
Available: Copies:
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