by
Theobald, Theo, 1957-, author.
Format:
Regular print
Publication Date
2013
Excerpt:
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
by
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format:
Books
Publication Date
2004
Excerpt:
domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public
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