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1. 
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
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2. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public
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